Dhoni vs the Market: How "Thala" Dominates Brand Deals
India’s adland still bows to MS Dhoni. Even with celebrity-led ads dipping on TV in 2025, Dhoni keeps piling up contracts, turning trust into the most bankable currency in Indian marketing. He doesn’t just sign deals; he shapes playbooks.
Dhoni’s annual income from brand endorsements alone exceeds ₹100 crore, with reports indicating he charges ₹4–6 crore per brand deal. In 2025, he has 43 active endorsements, the highest for any Indian celebrity.
MS Dhoni's Net Worth
MS Dhoni’s net worth in 2025 is estimated between $123–$127 million (about ₹1,050–₹1,060 crore), primarily driven by cricket earnings, investments, entrepreneurship, and an unmatched endorsement portfolio.
MS Dhoni's Brand Endorsements by Category (2025)
Automotive & Mobility
- Citroën India
- Eurogrip Tyres
- EMotorad (Electric Cycles)
- Swaraj Tractors
- CARS24 (Used Cars)
- LivFast (Batteries)
Consumer FMCG & Snacks
- Pepsico’s Lay’s
- Kopiko
- Oreo
- 7Ink Brews
- Snickers India
- Patanjali Foods (Sunrich)
- Kinley (Drinking Water)
Finance, Banking & Insurance
- Mastercard
- SBI (State Bank of India)
- Turtlemint (Insurance)
- Bharat Matrimony
Technology, Digital & Gaming
- Garena
- WinZO
- GoDaddy (Web Services)
- PokerStars (Online Gaming)
- WardWiz (Cybersecurity)
- Netmeds.com (Pharmacy)
Healthcare & Wellness
- Maxivision Super Specialty Eye Hospital
- Kauvery Hospitals
- Tagda Raho (Fitness)
- Netmeds.com (Pharmacy)
Home & Lifestyle
- Orient Electric (Consumer Electronics)
- HomeLane (Home Interiors)
- Indian Terrain (Clothing)
- Indigo Paints
- Sumadhura Group (Real Estate)
- Panerai (Luxury Watches)
- SoundLogic (Electronics)
Travel & Ticketing
- Cleartrip
- redBus
Others
- Gulf Oil (Lubricants)
- Skipper Pipes
- Garuda Aerospace (Drones)
- Explosive Whey (Nutrition)
